The same book can save one person's life and bore another to tears. Why? Because you don't read books — you read yourself through them. And the mechanism behind that reveals something deeper: the only way to change how you feel is to change how you see.
We spend lifetimes asking 'what's the meaning of life' but rarely ask where 'meaning' itself comes from. From evolutionary cognition to social needs, a dismantling of humanity's most fundamental concepts.
